An Islamic Perspective of Marketing

  • K. M. Anwarul Islam Department of Business Administration, The Millennium University, Dhaka, Bangladesh
  • Orobah Ali Barghouthi Faculty of Business and Economics, Department of Banking & Finance, Alquds University,Abu Dis, Palestine
Keywords: Marketing, Ethics, Islamic Perspective.


The point of this paper was happened to think about whether there is anything, for example, "Islamic showcasing." Her argu¬ment began from the thought of inefficient use/lavishness in Islam: "Israf." She offered her clarification on how promoting today (which basically is contemporary advertising) centers on commercialization and "cre¬ating a need." The Webster's lexicon characterizes industrialism as "the concept that a regularly extending utilization of merchandise is favorable to the economy" which in Islam is "excess/Israf," and is profoundly dismissed. Just in this way, on the off chance that promoting depends on commercialization, quite a bit of what she said is genuinely like how individuals see the presence of Islamic advertising as an idea. To an expansive degree, this couldn't be opposing this idea.

How to Cite
Islam, K. M. A., & Barghouthi, O. A. (2017). An Islamic Perspective of Marketing. International Journal of Islamic Business & Management, 1(1), 17-19.
Research Paper/Theoretical Paper/Review Paper/Short Communication Paper