An Islamic Perspective of Marketing

  • K. M. Anwarul Islam Department of Business Administration, The Millennium University, Dhaka, Bangladesh
  • Orobah Ali Barghouthi Faculty of Business and Economics, Department of Banking & Finance, Alquds University,Abu Dis, Palestine
Keywords: Marketing, Ethics, Islamic Perspective.

Abstract

The point of this paper was happened to think about whether there is anything, for example, "Islamic showcasing." Her argu¬ment began from the thought of inefficient use/lavishness in Islam: "Israf." She offered her clarification on how promoting today (which basically is contemporary advertising) centers on commercialization and "cre¬ating a need." The Webster's lexicon characterizes industrialism as "the concept that a regularly extending utilization of merchandise is favorable to the economy" which in Islam is "excess/Israf," and is profoundly dismissed. Just in this way, on the off chance that promoting depends on commercialization, quite a bit of what she said is genuinely like how individuals see the presence of Islamic advertising as an idea. To an expansive degree, this couldn't be opposing this idea.

Published
2017-12-14
How to Cite
Islam, K. M. A., & Barghouthi, O. A. (2017). An Islamic Perspective of Marketing. International Journal of Islamic Business & Management, 1(1), 17-19. https://doi.org/10.46281/ijibm.v1i1.48
Section
Original Articles/Review Articles/Case Reports/Short Communications

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.