FROM RESOURCES TO RESULTS: THE ROLE OF SUSTAINABILITY PRACTICES IN TRANSLATING RESOURCE CAPACITY AND ETHICAL LEADERSHIP INTO ENTREPRENEURIAL PERFORMANCE

Main Article Content

Ireen Sultana

Abstract

In sustainability-oriented markets, entrepreneurs must transform internal resources and ethics-based leadership into performance, yet the mediating role of sustainability practices is left quantitatively unclear. This study investigates, under the resource-based view and ethical leadership framework, whether sustainability practices mediate the effects of resource capacity and ethical leadership on entrepreneurial performance. Cross-sectional survey data were collected from 400 entrepreneurs and small business owners in Bangladesh (industry and collection period unspecified) using a Likert-scale questionnaire; analysis used structural equation modeling in SmartPLS 4 and SPSS 25, with reliability and validity testing, bootstrapped path estimation, and mediation analysis; confidence intervals were unspecified. Measurement quality met thresholds (indicator loadings 0.864-0.940; Cronbach's alpha 0.908-0.939; composite reliability 0.935-0.956; AVE 0.783-0.845; SRMR 0.041; NFI 0.918; chi-square 432.343). Discriminant validity was acceptable (HTMT 0.045-0.312), and collinearity was within thresholds (VIF 2.367-4.729). The model explained 12.6% of the variance in entrepreneurial performance (R2=0.126; adjusted R2=0.119) and 3.1% of the variance in sustainability practices (R2=0.031; adjusted R2=0.026). Resource capacity had a positive direct association with entrepreneurial performance (beta=0.176, t=3.532, p<0.001, f2=0.034) and with sustainability practices (beta=0.157, t=3.138, p=0.002, f2=0.025). Ethical leadership was positively related to performance (beta=0.106, t=2.179, p=0.029, f2=0.012) but not to sustainability practices (beta=0.078, t=1.391, p=0.164, f2=0.006). Sustainability practices showed the largest direct association with performance (β = 0.256, t = 5.395, p < 0.001, f2 = 0.072). The indirect effect of resource capacity on sustainability practices was significant (β = 0.040, t = 2.637, p = 0.008). In contrast, the analogous indirect effect from ethical leadership was not significant (β = 0.020, t = 1.299, p = 0.194), yielding a quantitative pattern in which mediation was limited to the resource-capacity pathway overall.


JEL Classification Codes: L26, Q56, M14.

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Section

Research Paper/Theoretical Paper/Review Paper/Short Communication Paper

Author Biography

Ireen Sultana , Associate Professor, Department of Sociology, Jagannath University, Bangladesh

Dr Ireen Sultana is an Associate Professor in the Department of Sociology at Jagannath University, Dhaka. She completed her BSS (Hons) and MSS in Sociology at the University of Dhaka. After completing her MS, she joined the faculty as a lecturer at Dhaka International University. After that, she was a senior lecturer at the Green University of Bangladesh. She was an Assistant Professor of Central Women’s University. Since 2013, she has been working as a Faculty member of Sociology at Jagannath University. Her area of interest: Gender issues, women empowerment and development, SME, Entrepreneurship, Crime and Deviance, Gerontology. She has 17 years of teaching experience and has also contributed to multiple research initiatives.

How to Cite

Sultana , I. . (2026). FROM RESOURCES TO RESULTS: THE ROLE OF SUSTAINABILITY PRACTICES IN TRANSLATING RESOURCE CAPACITY AND ETHICAL LEADERSHIP INTO ENTREPRENEURIAL PERFORMANCE. Bangladesh Journal of Multidisciplinary Scientific Research, 11(2), 1-16. https://doi.org/10.46281/bjmsr.v11i2.2849

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