Published: 2024-11-26

Research Paper/Theoretical Paper/Review Paper/Short Communication Paper

MARKETING MAGIC: UNCOVERING THE KEY DRIVERS OF LOYALTY AMONG LUXURY HOTEL GUESTS

Yu Liang (Author)

1-16

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DOI: https://doi.org/10.46281/bjmsr.v9i6.2256

HOLISTIC MARKETING AND SUSTAINABILITY: INSIGHTS FROM A BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH

Wahiduzzaman Khan, Kazi Ahmed Farhan, Md. Belal Hossain (Author)

17-30

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DOI: https://doi.org/10.46281/bjmsr.v9i6.2260

GREEN BANKING EVOLUTION: MAPPING THE STATE-OF-THE-ART OF LITERATURE

Liyana Ab Rahman, Siti Marlia Shamsudin, Maslinawati Mohamad, Hairul Suhaimi Nahar (Author)

31-46

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DOI: https://doi.org/10.46281/bjmsr.v9i6.2261

EFFECTS OF GREEN FINANCE ON NON PERFORMING LOAN OF BANKS: EVIDENCE FROM BANGLADESH

Md. Jahangir Alam Siddikee, AHM Ziaul Haq, Shahnaz Parvin, Md. Main Uddin Ahammed, Sakila Zabin (Author)

47-57

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DOI: https://doi.org/10.46281/bjmsr.v9i6.2263