A Synthesis of Corporate Social Responsibility Concept, As a Mechanism to Enhanced Organizational Reputation in Nigeria

  • Nasiru Saidu Department of Business Administration, Bauchi State University Gadau, Nigeria
Keywords: Corporate Philanthropy, Corporate Governance, Organizational Reputation, Stake Holders, Nigeria.


The connection between corporate philanthropy and firm has strong controversial issues. More so, corporate philanthropy is frequently criticized as an agency cost since it may serve narrow an administrative self-interests. As a society additionally concerned with their environment, organizations have started to transform their activities as a response to deal with the public new concerns. The corporate philanthropy is no doubt an important and attractive case to follow since it brings up quite specific and pronounced ethical issues like environmental resolution. The paper examines CRS using personal observations, dealing with some company’s managers, employees and environmentalists, and library research with a view to finding out whether CRS principles can bring a positive impact to the organization. Based on this study, was discovered that, Business firms recognize and practice corporate philanthropy designed to address social development obstacles in Nigeria. The paper therefore recommends that, organizations have to develop a diversity of policies for treating this interesting of community wants and desires, the natural environment, with consequent business imperative and esteem on how intensely and well they are coordinating social responsibility move toward into both policy and routine operations.


Andreasen, A. and M. Drum wright: 2001, _Alliances and Ethics in Social Marketing_, in A. Andreasen (ed.In Ethical Issues in Social Marketing (Georgetown University Press, Washington, DC).

Andreasen, A. R. (1994). Social marketing: Its definition and domain. Journal of Public Policy & Marketing, 13,108–114.

Amaeshi, K, Adi, B, Ogbechie, C & Amao, O. (2006) ”Corporate Social Responsibility in

Nigeria: Western Mimicry or Indigenous Influences?”. No. 39-2006, ICCSR Research Paper Series –ISSN 1479 – 5124, The University of Nottingham, pp. 4,17, 25.

Argandona, A.: 1998, _The Stakeholder Theory and the Common Good_, Journal of Business Ethics 17(9/10), 1093–1102.

Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99-120.

Barnett, M. (2007). Stakeholder influence capacity and the variability of financial returns to corporate social responsibility. Academy of Management Review, 32,794-816.

Barber, N. A., & Venkatachalam, V. (2013). Integrating social responsibility into business school undergraduate education: A student perspective. American Journal of Business Education (AJBE), 6, 385–396.

Brown, T. J. and P. A. Dacin: 1997, _The Company and the Product: Corporate Associations and Consumer Product Responses_, Journal of Marketing 61(1), 68–84.

Cennamo, C., Berrone, P., & Gomez-Mejia, L. R. (2009). Does stakeholder management have a dark side? Journal of Business Ethics, 89, 491-507.

Conyon, M. J. (2006). Executive compensation and incentives. Academy of Management Perspectives, 20, 25-44.

Carroll, A. (1991) “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders”. Business Horizons, July-August 1991.

Carroll, A. B.: 1979, _A Three-Dimensional Conceptual Model of Corporate Social Performance_, Academy of Management Review 4(4), 497–505.

Carroll, A. B. (1999). Corporate social responsibility evolution of a definitional construct. Business & Society, 38,268–295.

Clarkson, M. E.: 1995, _A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance Academy of Management Review 20(1), 92–118.

Donaldson, T. and L. E. Preston: 1995, _The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications_, Academy of Management Review 20, 64–91.

Daily, C. M., Dalton, D. R., & Cannella, A. A. (2003). Corporate governance: Decades of dialogue and data. Academy of Management Review, 28, 371-382.

Davis, K. and R. L. Blomstrom: 1975, Business and Society: Environment and Responsibility (McGraw-Hill, NewYork).

Dierickx, I., & Cool, K. (1989). Asset stock accumulation and the sustainability of competitive advantage: Reply. Management Science, 35, 1514.

Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F., & Tapp, A. (2013). Social marketing. London, England: Pearson Education.

Edmans, A. (2012). The link between employee satisfaction and firm value, with implications for corporate social responsibility. Academy of Management Perspectives, 26, 1-19.

Fich, E. M., & Shivdasani, A. (2006). Are busy boards effective monitors? Journal of Finance, 61, 689-724.

Fombrun, C., Gardberg, N. A., & Barnett, M. L. (2000). Opportunity platforms and safety nets: Corporate citizenship and reputational risk. Business and Society Review, 105, 85-106.

Fombrun, C., & Shanley, M. (1990). What’s in a name? Reputation building and corporate

strategy. Academy of Management Journal, 33, 233-258.

Friedman, M. (1970, September 13). The social responsibility of business is to increase its profits. New York Times Magazine, pp. 122-126.

Freeman, R. E.: 1984, Strategic Management: A Stakeholder Approach (Pitman Publishing Inc, Marshfield, MA).

Godfrey, P. C. (2005). The relationship between corporate philanthropy and shareholder wealth: A risk management perspective. Academy of Management Review,30, 777-798.

Goodpaster, K. E.: 1991, _Business Ethics and Stakeholder Analysis_, Business Ethics Quarterly 1(1), 53–74.

Galaskiewicz, J. (1997). An urban grants economy revisited: Corporate charitable contributions in the Twin Cities, 1979-81, 1987-89. Administrative Science Quarterly, 42, 445-471.

Hemphill, T. A.: 1997, _Legislating Corporate Social Responsibility_, Business Horizons 40(2), 53–59.

Harvey, B. and A. Schaefer: 2001, _Managing Relationships with Environmental Stakeholders: A Study of U.K. Water and Electricity Utilities_, Journal of Business Ethics 30(3), 243–

Holmes, L., and R. Watts (2000) Corporate Social Responsibility: Making Good Business Sense

(Geneva:World Business Council for Sustainable Development).

Jensen, M. C. (2002). Value maximization, stakeholder theory, and the corporate objective function. Business Ethics Quarterly, 12, 235-256.

Knowles, T., Macmillan, S., Palmer, J., Grabowski, P., & Hashimoto, A. (1999). The development of environmental initiatives in tourism: responses from the London hotel sector. The International Journal of Tourism Research, 1, 255.

Kotler, P., & Lee, N. (2004). Corporate social responsibility: Doing the most good for your company and your cause. Hoboken, NJ: John Wiley.

Kotler, P., & Roberto, E. L. (1989). Social marketing: Strategies for changing public behavior. New York, NY:Free Press.

Kotler, P., Hessekiel, D., & Lee, N. (2012). Good works!: Marketing and corporate initiatives that build a better world . . . and the bottom line. Hoboken, NJ: John Wiley.

Lantos, G. P. (2001). The Boundaries of Strategic Corporate Social Responsibility. Journal of Consumer Marketing. Vol. 18(7), Pg. 595-630.

Lev, B., Petrovits, C., & Radhakrishnan, S. (2011). Making the business case for corporate philanthropy. Director Notes, 3, 1-8.

Maignan, I. and O. C. Farrell: 2004, _Corporate Social Responsibility and Marketing: An Integrative Framework_, Journal of the Academy of Marketing Science 32(1),3–19.

Masulis, R. W., & Reza, S. W. (2015). Agency problems of corporate philanthropy. Review of Financial Studies, 28, 592-636.

Mitchell, R. K., B.R. Agle and D. J.Wood: 1997, _Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really

Counts_, Academy of Management Review 22(4), 853–887.

McWilliams, A. and D. Siegel: 2001, _Corporate Social Responsibility: A Theory of the Firm Perspective_, Academy of Management Review 26, 117–127.

Porter, M. E., & Kramer, M. R. (2002). The competitive advantage of corporate philanthropy.

Harvard Business Review, 80, 56-69.

Post, F. R.: 2003, _A Response to ‘‘the Social Responsibility of Corporate Management: A Classical Critique’’Mid-American Journal of Business 18(1), 25–35.

Rangun, V. K., & Karim, S. (1991). Teaching note: Focusing the concept of social marketing. Boston, MA: Harvard Business School Press.

Surroca, J., Tribó, J. A., & Waddock, S. (2010). Corporate responsibility and financial

performance: The role of intangible resources. Strategic Management Journal,

, 463-490.

Smith, C. (1994). The new corporate philanthropy. Harvard Business Review, 72, 105-116.

Surroca, J., Tribó, J. A., & Waddock, S. (2010). Corporate responsibility and financial

performance: The role of intangible resources. Strategic Management Journal, 31, 463- 490.

Su, W., & Tsang, E. W. K. (2015). Product diversification and financial performance: The moderating role of secondary stakeholders. Academy of Management Journal, 58, 1128- 1148.

Sethi S. Prakash (1979), “A Conceptual Framework for Environmental Analysis of Social Issues and Evaluation of Business Response Patterns”, Academy of Management Review, Vol. 4 (1), pp. 63-74.

Wang, H., & Qian, C. (2011). Corporate philanthropy and corporate financial performance:

The roles of stakeholder response and political access. Academy of Management Journal, 54, 1159-1181.

How to Cite
Saidu, N. (2018). A Synthesis of Corporate Social Responsibility Concept, As a Mechanism to Enhanced Organizational Reputation in Nigeria. Asian Finance & Banking Review, 2(1), 30-36. https://doi.org/10.46281/asfbr.v2i1.9
Research Paper/Theoretical Paper/Review Paper/Short Communication Paper