Attitudes towards Islamic Banks: The Impact of Religiosity and the Moderating Role of Trust

  • Zaid Zaid Senior Officer, State Bank of Pakistan, Banking Services Corporation, Pakistan
Keywords: Attitudes, Islamic Banks, Religiosity, Trust.


The purpose of this study is to analyze the impact of Muslim religiosity on attitudes towards Islamic Banks, considering the moderating role of public trust that exists towards these Islamic financial institutions. It identifies how trust towards Islamic banks in terms of their conformity with Shari’ah principles and their safe handling of deposits would affect common attitudes towards them. Data for the study was collected through questionnaires from 113 individuals participated in the survey. The data was analyzed through correlation and regression analysis. Results showed that religiosity (belief, practice, knowledge, experience and consequence) has positive impact on attitudes towards Islamic banks. It proved that the more a person is religion conscious the more he/she is inclined towards Islamic banks. Moreover, it was confirmed that trust has positive relationship with attitudes towards Islamic banks. However, results could not identify any significant moderating role of trust on the relationship between religiosity and attitudes towards Islamic banks. Practical implications of the results and avenues for further investigation are discussed for future research.


Abou Youssef, M. M., Kortam, W., Abou Aish, E., & El-Bassiouny, N. (2015). Effects of religiosity on consumer attitudes toward Islamic banking in Egypt. International Journal of Bank Marketing , 33 (6), 786-807.

Ajzen, I., & Fishbein, M. (1977). Attitude-behavior relations: A theoretical analysis and review of empirical research. Psychological Bulletin , 84 (5), 888-918.

Amin, M., Isa, Z., & Fontaine, R. (2013). Islamic banks: Contrasting the drivers of customer satisfaction on image, trust, and loyalty of Muslim and non‐Muslim customers in Malaysia. International Journal of Bank Marketing , 31 (2), 79-97.

Butt, I. S. (2011). Barriers to adoption of Islamic banking in Pakistan. Journal of Islamic Marketing , 2 (3), 259-273.

Butt, M. M., & Aftab, M. (2013). Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context. International Journal of Bank Marketing , 31 (1), 6-23.

Cohen, J., Cohen, P., West, S. G., & Aiken, L. S. (2013). Applied multiple regression/correlation analysis for the behavioral sciences. Routledge .

Corritore, C. L., Kracher, B., & Wiedenbeck, S. (2003). On-line trust: concepts, evolving themes, a model. International Journal of Human-Computer Studies , 58 (6), 737-758.

Davis, L. (2016). Religiosity and retail store choices: Exploring US christian consumers' apparel shopping behavior. International Journal of Business Anthropology , 6 (1), 47.

Eagly, A., & Chaiken, S. (1993). The psychology of attitudes. Harcout Brace Jovanovich College Publishers.

El-Menouar, Y., & Stiftung, B. (2014). The five dimensions of Muslim religiosity: Results of an empirical study. Methods, Data, Analyses , 8 (1), 53-78.

Ennew, C., Sekhon, H. S., & Kharouf, H. (2011). Trust in UK financial services: A longitudinal analysis. Journal of Financial Services Marketing , 16 (1), 65-75.

Essoo, N., & Dibb, S. (2004). Religious influences on shopping behaviour: an exploratory study. Journal of Marketing Management , 20 (7/8), 683-712.

Faisal, M., Akhtar, A., & Rehman, A. (2014). Attitude of Muslims and non-Muslims towards Islamic banking – An exploratory study. The Developing Role of Islamic Banking and Finance: From Local to Global Perspectives , 141-162.

Flavian, C., Torres, E., & Guinaliu, M. (2005). The influence of corporate image on consumer trust: A comparative analysis in traditional versus internet banking. Internet Research , 15 (4), 447-470.

Garbarino, E., & Lee, O. F. (2003). Dynamic pricing in Internet retail: Effects on consumer trust. Psychology & Marketing , 20 (6), 495-513.

Gerrard, P., & Cunningham, B. (1997). Islamic banking: a study in Singapore. International Journal of Bank Marketing , 15 (6), 204-216.

Hirschman, E. (1983). Religious affiliation and consumption processes: an initial paradigm. Research in marketing , 6 (1), 131-170.

Hoq, M. Z., Sultana, N., & Amin, M. (2010). The effect of trust, customer satisfaction and image on customers' loyalty in Islamic banking sector. South Asian Journal of Management , 17 (1), 70-93.

Jiang, P., Jones, D. B., & Javie, S. (2008). How third-party certification programs relate to consumer trust in online transactions: An exploratory study. Psychology & Marketing , 25 (9), 839-858.

Johnson, D., & Grayson, K. (2005). Cognitive and affective trust in service relationships. Journal of Business Research , 58 (4), 500-507.

Kantsperger, R., & Kunz, W. (2010). Consumer trust in service companies: a multiple mediating analysis. Managing Service Quality: An International Journal , 20 (1), 4-25.

Kolar, T., & Zabkar, V. (2014). The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region. Journal of East European Management Studies , 19 (1), 58-60.

Lee, B. (2012). The determinants of consumer attitude toward service innovation – the evidence of ETC system in Taiwan. Journal of Services Marketing , 26 (1), 9-19.

Lee, K., & Ullah, S. (2011). Customers' attitude toward Islamic banking in Pakistan. International Journal of Islamic and Middle Eastern Finance and Management , 4 (2), 131-146.

Lee, K., & Ullah, S. (2007). Integration of Islamic and conventional finance. International Review of Business Research Papers , 3 (5), 241-65.

Lee, K., & Ullah, S. (2008). Inter-bank Cooperation between Islamic and conventional. International Review of Business Research Papers , 4 (4), 1-26.

Lewicki, R. J., & Bunker, B. B. (1996). Developing and maintaining trust in work relationships. Trust in organizations: Frontiers of theory and research , 114-139.

Lewis, J. D., & Weigert, A. (1985). Trust as a social reality. Social Forces , 63 (4), 967-985.

Mc Daniel, S. W., & Burnett, J. J. (1990). Consumer religiosity and retail store evaluative criteria. Journal of the Academy of Marketing Science , 18 (2), 101-112.

McKnight, D. H., & Chervany, N. L. (1996). The meanings of trust.

Newaz, F. T., Fam, K., & Sharma, R. R. (2016). Muslim religiosity and purchase Intention of different categories of Islamic financial products. Journal of Financial Services , 21 (2), 141-152.

O'Connell, B. (1975). Dimensions of religiosity among catholics. Review of Religious Research , 16 (3), 198-207.

Osman, I. A. (2009). Customers satisfaction in Malaysian Islamic banking. International Journal of Economics and Finance , 1 (1), 197.

Rehman, A., & Shabbir, M. (2010). The relationship between religiosity and new product adoption. Journal Islamic Marketing , 1 (1), 63-69.

Riegelsberger, J., Sasse, M. A., & McCarthy, J. D. (2005). The mechanics of trust: A framework for research and design. International Journal of Human-Computer Studies , 62 (3), 381-422.

Sargeant, A., & Lee, S. (2004). Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior. Psychology & Marketing , 21 (8), 613-635.

Sekhon, H., Roy, S., Shergill, G., & Pritchad, A. (2013). Modelling trust in service relationships: a transnational perspective. Journal of Services Marketing , 27 (1), 76-86.

Setyobudi, W. T., Wiryono, S. K., Nasution, R. A., & & Purwanegara, M. S. (2015). Exploring implicit and explicit attitude toward saving at Islamic bank. Journal of Islamic Marketing , 6 (3), 314-330.

Sood, J., & Nasu, Y. (1995). Religiosity and nationality: An exploratory study of their effect on consumer behavior in Japan and the United States. Journal of Business Research , 34 (1), 1-9.

Souiden, N., & Rani, M. (2015). Consumer attitudes and purchase intentions toward Islamic banks: the influence of religiosity. International Journal of Bank Marketing , 33 (4), 423-441.

Sulaiman, M. (2003). The influence of riba and zakat on Islamic accounting. Indonesian Management and Accounting Review , 2 (2), 149-167.

Swinyard, W., Kau, A., & Phua, H. (2001). Happiness, materialism, and religious experience in the US and Singapore. Journal of Happiness Studies , 2 (1), 13-32.

Udell, J. G. (1965). Can attitude measurement predict consumer behavior? Journal of Marketing , 29 (4), 46-50.

Williamson, O. (1993). Calculativeness, trust, and economic organization. Journal of Law and Economics , 36 (1), 453-86.
How to Cite
Zaid, Z. (2019). Attitudes towards Islamic Banks: The Impact of Religiosity and the Moderating Role of Trust. International Journal of Accounting & Finance Review, 4(2), 29-36.
Regular Research Article/ Short Communication Article