Globalization and Culture: A Sociolinguistics Study

  • Md Zahidul Islam Assistant Professor, Department of English, Bangladesh Islami University, Dhaka-1214, Bangladesh
Keywords: Critical Thinking, EFL, Reading Comprehension, Storytelling.


A significance feature of globalization is the transaction of ideas as indicated by internet. The concern engages the clash of cultures and the spread of acquisitive values. This has enormous influence on hoe people think, act or behave. The values that this entertainment industry reflects often promote materialism, violence and immorality. Hence, this paper examines the concept of globalization and culture as well as the study of sociolinguistics. It also scans the impact of globalization on culture. Since the turn of the Millennium, globalization has become a major focus in sociolinguistics and discourse analysis, investigating themes such as: learning and teaching in diverse urban classrooms (Spotti, 2011; Karrebæk, 2012) complementary education (Blackledge & Creese, 2010); internationalisation in higher education (Piller & Cho, 2013) mass media and the internet (Androutsopoulos, 2007; Varis & Wang, 2011) popular culture and advertising (Jacquemet, 2005; Kasanga, 2010) hip-hop and graffiti (Pennycook, 2007) language vitality (Vigouroux & Mufwene, 2008) travel and tourism (Jaworski & Thurlow, 2010) migration and asylum seekers (Vigouroux, 2008; Dong, 2011; Maryns, 2006) the new globalised economy (Block, 2012; Heller, 2003) and long-distance financial fraud (Blommaert & Omoniyi, 2006). Papers in Coupland (2003, 2010) and such monographs as (Fairclough, 2006; Blommaert, 2010; Heller, 2011) among others, have attempted general statements outlining a sociolinguistics of globalization.


Campbell, L. (1997). The Sapir-Whorf hypothesis. Retrieved October 4, 2005

Duru Ford L. (2002). The macdonization of Hongkong Global Policy Forum. Radio Northerland.

David F. (2002). Why National Pride Still Has a Home in the Global Village. Global Policy Forum. New York. The Scotsman May 18.

Friday, M. (2002). The Effect of Globalization on Culture in Africa in the Eye of African Woman. Echo. World Council of Churches.

Fagbemi, O. (2002). Educational and Nigeria’s Cultural Values. Leading Issues in General Studies; Humanities and Social Sciences.

Gumperz,J.J. (1996). On teaching language in its sociocultural context. In D.I. Slobin, J. Gerhardt, A. Kyratzis, & J.Guo (Eds.), Social interaction, social context, and language (pp. 469-480). Mahay, New Jersey: Lawrence Erlbaum Associates.

Jean T. (2002). The hidden dimension of globalization: What is at stake geoculturally? Global Policy Forum, New York, ATTAC May 29.

Nishida, H. (1999). A cognitive approach to intercultural communication based on schema theory. International Journal of Intercultural Relations, 23(5), 753-777.

Obiora, A. L. (1996). Feminism, globalization and culture after Beijing Paper presented at a Symposium Organized by Indiana Journal of Global Legal Studies.

Onwioduokit, E. A. & Ashinze, J.O. (1996). Economic Growth and Foreign Debt; A Case Study of Nigeria. Economic and Financial Review, 34(1),501 – 523.

Oputa, N. C. (1996). ChoTac-Hyon: Foreign Investment in Korea: Recent Trends and Changes to Improve the Investment Environment, Economic and Financial Review, 24(1),541 – 542.

Orunmoluyi, T. P. (2000). Globalization: A Millenium Challenge for Nigerian Banks: The Economist 4 p. 31 – 32.

O’Neil, D. (1998-2005). Language and culture: An introduction to human communication, Retrieved October 15, 2005 from language/ language_6.htm

Peterson, E. & Coltrane, B. (2003). Culture in second language teaching. Retrieved October 11, 2005 from Center for Applied Linguistics

Sapir-Whorf hypothesis. (2001-2005). Retrieved October 8, 2005 from Wikipedia, the free encyclopedia Sapir-Whorf hypothesis: Politics and etiquette. (2001-2005). Retrieved October 10, 2005

Saville-Troike, M. (1997). The ethnographic analysis of communicative events. Chapter 11 in N. Coupland & A. Jaworski (Eds.), Sociolinguistics: A reader and a coursebook (pp. 126-144). New York: St. Martin’s Press.

Skoto, B. (1997). Relationship between language and thought from a cross-cultural perspective. Retrieved October 11, 2005 from language/ca.htm

Stern,H. H.(2009). Fundamental concepts of language teaching. Oxford: Oxford University Press.

Thanasoulas, D. (2001). Radical Pedagogy: The importance of teaching culture in the foreign language classroom. Retrieved October 3, 2005 from the International Consortium for the Advancement of Academic Publication. Retrieved from issue3_3/7-thanasoulas.html

Tuhus-Dubrow R. (2002). World Languages are fast disappearing Global Policy Forum, New York Independent April 25.

Wardhaugh, R. (2002). An introduction to sociolinguistics (Fourth Ed.). Oxford: Blackwell Publishers.

Wade, A. (1997). Globalization and itsLimits: Wasington D.C.: Brooking Institution Press.

Yakubu, N. (1999). Millenium and Globalization: What is in it for us? Crystal International News Magazine 1 o. 6 Abuja Heritage pp. 35.
How to Cite
Islam, M. Z. (2020). Globalization and Culture: A Sociolinguistics Study. American International Journal of Social Science Research, 5(1), 48-54.
Original Articles/Review Articles/Case Reports/Short Communications