CSR AND ORGANIZATIONAL PERFORMANCE: A THEORETICAL MODEL
Keywords:
Corporate Social Responsibility, Performance, Commitment Customers, Employees, Commitment Reputation.
Abstract
Nowadays, the market is very competitive due to rapid digitalization and globalization where the sustainability of every business depends on organizational performance. The better performance of the company relies on corporate social responsibility which helps to create goodwill in the fierce market. Corporate social responsibility is a crucial issue for every organization to develop the performance that assists to stay in the aggressive market. Basically, organizational performance depends on the reputation of the organization which moderates the relationship between customers, community, and employees’ in organizational performance. The main objective of this study is to reveal the contributions of corporate social responsibility’s dimension on organizational performance. Data have been collected from different sources like the Scopus database, Google Scholar, Research gate, ABDC, emerald, etc. The major dimensions of CSR are community, customers, employees, organizational commitment, and reputation which have significant and positive impacts on organizational performance. For this study purpose, the dimensions of CSR are adopted from the previous extensive literature review. In this study, the conceptual model has been proposed based on the previous literature. This study could help to corporate managers to maintain organizational performance through corporate social responsibility (CSR).
JEL Classification Codes: L25, M14, L32.
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Chowdhury, S., Hasan, K. R., Rahman, M., Islam, K. M. A., & Mohammad, N. (2020). Causal Relationship Among Carbon Dioxide (CO2) Emissions, Renewable Energy, Population and Economic Growth in Bangladesh: An Empirical Study. Research in World Economy, 11(6), 196-206. https://doi.org/10.5430/rwe.v11n6p196
Chowdhury, S., Islam, K. M. A., Rahman, M. M., Raisa, T. S., & Zayed, N. M. (2020). One Day International (ODI) Cricket Match Prediction in Logistic Analysis: India VS. Pakistan. Journal of Human Movement and Sports Sciences, 8(6), 543-548. https://doi.org/10.13189/saj.2020.080629
Chowdhury, F. N., Mustafa, J., Islam, K. M. A., Hasan, K. B. M. R., Zayed, N. M., & Raisa, T. S. (2021). Social Business in an Emerging Economy: An Empirical Study in Bangladesh. The Journal of Asian Finance, Economics and Business, 8(3), 931–941. https://doi.org/10.13106/JAFEB.2021.VOL8.NO3.0931
Chen, X., Rahaman, M., Hossain, M., & Chen, S. (2022a). Is there a relationship between natural gas consumption and the environmental Kuznets curve? Empirical evidence from Bangladesh. Environmental Science and Pollution Research, 29, 1-15. https://doi.org/10.1007/s11356-022-19207-w
Choi, Y., & Yu, Y. (2014). The influence of perceived corporate sustainability practices on employees and organizational performance. Sustainability, 6(1), 348–364. https://doi.org/10.3390/su6010348
Dawkins, J. (2004). Corporate responsibility: The communication challenge. Journal of communication management, 9(2) 108–119. https://doi.org/10.1108/13632540510621362
Du, S., Bhattacharya, C.B., Sen, S. (2007). Reaping relational rewards from corporate social responsibility: the role of competitive positioning. Int. J. Res. Mark, 24(3), 224e241. https://doi.org/10.1016/j.ijresmar.2007.01.001
Esen, E. (2013). The influence of corporate social responsibility (CSR) activities on building corporate reputation. In International business, sustainability and corporate social responsibility. 133–150. https://doi.org/10.1108/S2051-5030(2013)0000011010
Farooq, O., Payaud, M., Merunka, D., & Valette-Florence, P. (2014). The impact of corporate social responsibility on organizational commitment: Exploring multiple mediation mechanisms. Journal of Business Ethics, 125(4), 563–580. https://doi.org/10.1007/s10551-013-1928-3
Fatma, M., Rahman, Z., & Khan, I. (2015). Building company reputation and brand equity through CSR: the mediating role of trust. International Journal of Bank Marketing, 33(6), 840–856. https://doi.org/10.1108/IJBM-11-2014-0166
Faisal-E-Alam, M., Meero, A., Rahman, A. A. A., Zayed, N. M., Islam, K. M. A., & Imran, M. A. (2022). Social Media and Tourists’ Decision in Bangladesh: An Empirical Study on Travelling Cox’s Bazar. Journal of Environmental Management and Tourism, 13(4), 925-934. Retrieved from https://journals.aserspublishing.eu/jemt/article/view/7050
Garvin, T., McGee, T. K., Smoyer-Tomic, K. E., & Aubynn, E. A. (2009). Community–company relations in gold mining in Ghana. Journal of environmental management, 90(1), 571–586. https://doi.org/10.1016/j.jenvman.2007.12.014
Gazi, M. A. I., Rahaman, A., Waliullah, S. S. A., Ali, M. J., & Mamoon, Z. R. (2021). Financial performance of converted commercial banks from non-banking financial institutions: Evidence from Bangladesh. Journal of Asian Finance, Economics and Business, 8(2), 923-931. https://doi.org/10.13106/jafeb.2021.vol8.no2.0923
Gazi, M. A. I., Rahaman, M. A., Hossain, G., Ali, M. J., & Mamoon, Z. (2021a). An empirical study of determinants of customer satisfaction of banking sector: Evidence from Bangladesh. Journal of Asian Finance, Economics, and Business, 8(2), 497-503. https://doi.org /10.13106/jafeb.2021.vol8.no2.0497
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Published
2022-09-28
How to Cite
Ali, A. I., Rana, M. J., Nahar, S., Tesha, N. H. A., & Jabir, I. M. S. (2022). CSR AND ORGANIZATIONAL PERFORMANCE: A THEORETICAL MODEL. American International Journal of Multidisciplinary Scientific Research, 13(1), 14-20. https://doi.org/10.46281/aijmsr.v13i1.1799
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Copyright (c) 2022 A.R.S. Ibn Ali, Md Jowel Rana, Shamsun Nahar, N Hosna Ara Tesha, Imtiaz Md Shihab Jabir
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