Keywords: Corporate Social Responsibility, Performance, Commitment Customers, Employees, Commitment Reputation.


Nowadays, the market is very competitive due to rapid digitalization and globalization where the sustainability of every business depends on organizational performance. The better performance of the company relies on corporate social responsibility which helps to create goodwill in the fierce market. Corporate social responsibility is a crucial issue for every organization to develop the performance that assists to stay in the aggressive market. Basically, organizational performance depends on the reputation of the organization which moderates the relationship between customers, community, and employees’ in organizational performance. The main objective of this study is to reveal the contributions of corporate social responsibility’s dimension on organizational performance. Data have been collected from different sources like the Scopus database, Google Scholar, Research gate, ABDC, emerald, etc. The major dimensions of CSR are community, customers, employees, organizational commitment, and reputation which have significant and positive impacts on organizational performance. For this study purpose, the dimensions of CSR are adopted from the previous extensive literature review. In this study, the conceptual model has been proposed based on the previous literature. This study could help to corporate managers to maintain organizational performance through corporate social responsibility (CSR).

JEL Classification Codes: L25, M14, L32.

Author Biographies

A.R.S. Ibn Ali

Graduate School of Economics, Osaka University, Toyonaka, Japan

Md Jowel Rana

Dept. of EEE, Bangladesh University of Business and Technology (BUBT), Dhaka, Bangladesh

Shamsun Nahar

International Relations, Dhaka University, Dhaka, Bangladesh

N Hosna Ara Tesha

Dept. of Law, University of Barisal, Kornokathi, Barisal, Bangladesh

Imtiaz Md Shihab Jabir

 Dept. of Economics, International University of Business Agriculture and Technology, Dhaka, Bangladesh


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How to Cite
Ali, A. I., Rana, M. J., Nahar, S., Tesha, N. H. A., & Jabir, I. M. S. (2022). CSR AND ORGANIZATIONAL PERFORMANCE: A THEORETICAL MODEL. American International Journal of Multidisciplinary Scientific Research, 13(1), 14-20. https://doi.org/10.46281/aijmsr.v13i1.1799
Research Paper/Theoretical Paper/Review Paper/Short Communication Paper