Empirical Investigation of Islamic Banking Adoption in Brunei

  • Qaisar Ali Universiti Islam Sultan Sharif Ali, JalanPasarbharu spg347, BE1310, Gadong, Bandar Seri Begawan, Brunei
  • Hakimah Binti Yaacob Senior Assistant Professor in Faculty of Islamic Economics and Finance at Universiti Islam Sultan Sharif Ali, Brunei
  • Dayang Hjh Norliza Binti Dato Haji Mahal Senior Lecturer and Deputy Dean in Faculty of Islamic Economics and Finance at Universiti Islam Sultan Sharif Ali, Brunei
Keywords: Islamic Banking, Adoption, Brunei, Diffusion of Innovation


The main objective of this study is to explore the understanding level of various Islamic banking concepts and determine the factors that impact the adoption of Islamic banking services in Brunei. The impact of thelevel of understanding, relative advantage, compatibility, complexity, observability, uncertainty, and service quality was examined through Rogers (2003) Diffusion of Innovation. The study adopted quantitative approach; data were collected through a self-administrated questionnaire from 245 bank customers located in Brunei’s Muara district.The findings predicted that understanding level of various Islamic banking concepts was below average among Islamic bank customers. The multiple regression analysis predicted that understanding, relative advantage,compatibility, complexity, observability, uncertainty and service quality has apositive impact on theadoption of Islamic banking services.


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How to Cite
Ali, Q., Yaacob, H. B., & Haji Mahal, D. H. N. B. D. (2018). Empirical Investigation of Islamic Banking Adoption in Brunei. International Journal of Islamic Banking and Finance Research, 2(2), 24-38. https://doi.org/10.46281/ijibfr.v2i2.202
Research Paper/Theoretical Paper/Review Paper/Short Communication Paper