Determinants of Engagement in Islamic Bank System: Basis for Future Marketing Approximations

  • Faiza Kiran Faculty of Business and Management Studies, Gulf College, Oman
Keywords: Islamic retail banking determinants, organisational characteristics, client characteristics, quality service, Riba, economic benefits.


This study intends to investigate the determinants of engagement in Islamic Banking system on the basis for future marketing approximations. This research collects data for quantitative study by providing the closed ended questionnaires to 200individual customers of banking from Muscat, Oman. The collected data is to be evaluated by using SPSS. This study concludes that among client characteristics age has strongest relation with engagement with 0.990, other than that marketing strategies, economic benefits and safe investment also have strong relationship. Gender, education, religion, income, occupation and nationality have weak relation. Education has weakest relation. Number of branches, availability of CDM, ATM, word ‘Islam’ and skilled and trained staff has moderate relation. Organisational and client characteristics have 50.9% influences on the adoption of Islamic banking. There is a correlation between engagement and future marketing. The degree of influence of adoption over patronization is 19.7%


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How to Cite
Kiran, F. (2018). Determinants of Engagement in Islamic Bank System: Basis for Future Marketing Approximations. International Journal of Islamic Banking and Finance Research, 2(1), 73-82.