Bolia, Brajesh, Assistant Professor of Marketing, K J Somaiya Institute of Management Studies & Research, Mumbai, India, India
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Indian Journal of Finance and Banking Vol 4 No 1 (2020): Indian Journal of Finance and Banking - Research Paper/Theoretical Paper/Review Paper/Short Communication Paper
Understanding Cognitive Dissonance of Indian Customers for Financial Products: A Multi-Dimensional Scale Development Approach
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