Dynamics between Digital Visibility through Social Media Marketing and Crowdfunding: Path to Succeed in Entrepreneurship

Keywords: Social Media Marketing, Digital Visibility, Crowdfunding, Fundraising, Entrepreneurship, India.


Digital visibility through social media marketing has played a colossal role in the realm of entrepreneurship and fund-raising. Strong positive dynamics between social media marketing and crowd-funding has the impending to decipher demand-supply gap of fundraising at the pre-seed stage. In this study, we explore the relationship between usage of social media and awareness of crowd-funding as a viable option for raising pre-seed capital in an emerging market of India which has witnessed the exponential growth of start-up companies and entrepreneurship in the past few years. The results of the study suggest that awareness of different options of crowdfunding for raising pre-seed capital is strongly correlated with the effective usage of social media platforms by the organizations. From an organization’s perspective, it has been found that effective use of Social Media platforms increases with the duration involved in social media platforms. The results of the study give a perspective for all entrepreneurs, fundraisers, and start-up companies that how digital visibility through social media marketing can unravel the problem of crowd-funding. With a growing trend of today’s youth using social media marketing worldwide, the strong dynamics between crowd-funding and social media marketing is expected to breed exponentially in terms of their contribution to the economy, wealth generation, and job creation.

Author Biographies

Girish G P, ICFAI Business School , India

Associate Professor (Finance)

ICFAI Business School (IBS)

Bengaluru, India

E-mail: [email protected]

Seeboli Ghosh, ICFAI Business School , India

Faculty Member (Marketing)

ICFAI Business School (IBS)

Bengaluru, India


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How to Cite
G P, G., & Ghosh, S. (2020). Dynamics between Digital Visibility through Social Media Marketing and Crowdfunding: Path to Succeed in Entrepreneurship. Indian Journal of Finance and Banking, 4(2), 28-37. https://doi.org/10.46281/ijfb.v4i2.698
Regular Research Article/ Short Communication Article