ROLE OF BANKS AS FINANCIAL SUCCOR AMID COVID FIGHT: AN INDIAN PERSPECTIVE

Keywords: Covid-19, Financial Crisis, Banking Sector, Economic Impact, Financial Succor.

Abstract

At present time, the existence of Coronavirus in the environment continues to bother the globe. As an aftermath effect, the entire economies are at a standstill. Reduced economic activities, mass unemployment, and financial crunch have emerged as the most realistic prospects and so, people are struggling for their livelihoods. Whether it’s developed, developing, or underdeveloped economies, no country could save them from its tragic consequences. The economy of India has also been severely affected due to this pandemic. Amid this situation, the role of banks has become more evident in the public eyes in recent times. The banking sector is the spine of the country’s economy. As a result, common people started expecting banks to step forward as financial succor for them in these difficult times. The current paper tries to put the spotlight on the significant roles of the banks in supporting the people, the lives, and the economies in this unpredicted state of affairs. The study offers an analysis of secondary data which is gathered from different research articles published on the Covid-19 outbreak. Further, this paper offers suggestions to Indian banks on the adoption of innovative strategies for the improvisation of financial lives and the economy.

JEL Classification Codes: E50, G20, G21, I10, P36.

Author Biographies

Deboshree Chatterjee, KL Business School, Koneru Lakshmaiah Education Foundation, India

Research Scholar, KL Business School, Koneru Lakshmaiah Education Foundation, Vaddeswaram-522502, Andhra Pradesh, India

Savanam Chandra Sekhar, KL Business School, Koneru Lakshmaiah Education Foundation, India

Associate Professor, KL Business School, Koneru Lakshmaiah Education Foundation, Vaddeswaram-522502, Andhra Pradesh, India

M. Kishore Babu, KL Business School, Koneru Lakshmaiah Education Foundation, India

Professor, KL Business School, Koneru Lakshmaiah Education Foundation, Vaddeswaram-522502, Andhra Pradesh, India

References

Alex, P. B. (2020). Study The Effect of Covid-19 in Indian Banking Sector. Proceedings of 2nd International Research e-Conference on " Corporate Social Responsibility and Sustainable Development (pp. 179-184). Pune: Global Business School and Research Centre.

Amitabh Chaudhry, M. C. (2020). View: The pivotal role of banking in India's Covid fight. The Economic Times.

Eleanor Bensley, S. C. (2020). Remaking Banking Customer Experience in response to Coronavirus. McKinsey and Company.

Goyal, N. R. (2019). Indian Banking Sector a Major Contributor to Economy: Constancy Major Concern. International Journal of Recent Technology and Engineering, 8(4), 11596-11608.

Kumar, V. K. (2021). Impact of Covid-19 on Indian Economy with Special Reference to Banking Sector: An Indian Perspective. International Journal of Law Management and Humanities, 4(1), 12-20.

Kunt, A. N. (2021). Banking Research in the time of COVID-19. World Bank Group.

Limbore, N. V. (2014). A study of Banking Sector in India and Overview of Performance of Indian Banks with Reference to Net interest Margin and Market Capitalization of Banks. Review of Research Journal, 3(6), 1-8.

Mathew, S. V. (2022). As Third Covid Wave Sets in, Bankers see Likely NPA surge, Growth Impact. Mumbai, New Delhi: The Indian Express.

Mathur, P. S. (2021). Covid-19 impact of banking sector. In Covid-19 impact of banking sector (pp. 155-159). Jaipur: JPS Scientific Publications.

Panchal, N. (2021). Impact of Covid-19 on Banking in India: An Empirical Analysis. Towards excellence, 13(2), 446-459.

Perwej, A. (2020). The Impact of Pandemic Covid-19 on the Indian Banking System. International Journal of Recent Scientific Research, 11(10), 39873-39883.

Srivastava, N. (2017). History of Indian Banking Sector.

Volin, M. (2020). rapid shift to Digital banking during COVID-19 accelerating erosion in customer trust, Accenture report finds. Newyork, London and Hongkong: Accenture.

Published
2022-03-12
How to Cite
Chatterjee, D., Sekhar, S. C., & Babu, M. K. (2022). ROLE OF BANKS AS FINANCIAL SUCCOR AMID COVID FIGHT: AN INDIAN PERSPECTIVE. Indian Journal of Finance and Banking, 9(1), 159-163. https://doi.org/10.46281/ijfb.v9i1.1650
Section
Regular Research Article/ Short Communication Article