DIGITALIZE WITNESSING THE ALLY OF CASH?

Keywords: Mobile Banking, Digitized Operations, Pandemic, Customer Satisfaction, Security.

Abstract

Recently banks have switched their operations from paper to the latest app-based solutions like Mobile banking, Internet banking, etc. that empower the customers to arrive at banks virtually with mobile apps. India posture an enormous challenge in the financial sector with a rise in the latest applications services turns into fresh and essential financial services users anywhere at any time with a single click. It had hitherto developed from conventional business to mobile piloted business. There is no doubt the double hit COVID-19, jumble the people lives, economy, and what not everything has changed. Banks are now working towards digitalized operations to increase customer's digitalized expectations that have been expediting in this pandemic. The main aim of the study is to analyze the impact of the double hit of Covid-19 on the banking sector in providing a digital solution to the mobile banking user. The present study delves for an empirical test of pandemic witnessing the ally of cash with digitalize solutions Indian banker’s customers. The study is planted by descriptive research design with survey method in the form of convenience sampling to collect the data. The intuition of the study prospective fruitful in digitalize financial services, customers digitized expectations, and mobile apps implementation in this viral environment. 

JEL Classification Codes: G01, G21, I15, I18, J17.

Author Biographies

M. Radhika, Osmania University, India

PhD Research Scholar, Department of Business Management, Osmania University, Hyderabad, Telangana, India

P. Madhu Kumar Reddy, KLEF (Deemed to be University), India

PhD Research Scholar, Department of Business Management, KLEF (Deemed to be University), Greenfields, Vaddswaram, Andhra Pradesh, India

A. Rama Kumar, KLEF (Deemed to be University), India

Professor & Pro-Vice Chancellor, KLEF (Deemed to be University), Greenfields, Vaddswaram, Andhra Pradesh, India

References

Aldiabat, K., Gasaymeh, A. S., & Rashid, A. (2019, Feburary). The Effect of Mobile Banking Application on Customer Interaction in the Jordanian Banking Industry. International Journal of Interactive Mobile Technologies (iJIM), 13(2), 37-49. https://doi.org/10.3991/ijim.v13i02.9262

Abiad, A., Arao, R. M., & Dagli, S. (2020). The economic impact of the COVID-19 outbreak on developing Asia.https://doi.org/10.22617/BRF200096

Agarwal, D. V., &, Poddar, S., & Karnavat, S. J. (2020). A STUDY ON GROWTH OF MOBILE BANKING IN INDIA DURING COVID-19. PalArch's Journal of Archaealogy of Egypt/Egyptology 17(6), 9462-9485.

Baicu, C. G., Gârdan, I. P., Gârdan, D. A., & Epuran, G. (2020). The impact of COVID-19 on consumer behavior in retail banking. Evidence from Romania. Management & Marketing. Challenges for the Knowledge Society, 15(s1), 534-556. https://doi.org/10.2478/mmcks-2020-0031

Balakrishnan, D. L., & Sudha, V. M. (2016, Decemeber). Factors affecting Mobile Banking services–An Empirical Study. ISBR Management Journal, 1(2), 53-70. Retrieved from https://emaj.pitt.edu/ojs/index.php/emaj/article/view/167/348

Carletti, E., Claessens, S., Fatás, A., & Vives, X. (2020). Barcelona Report 2-The Bank Business Model in the Post-Covid-19 World. Centre for Economic Policy Research.

FIS Survey. (Septmber 10 2020). Consumer Usage of Digital Banking and Contactless Payments Surges in India During Pandemic, finds New FIS Survey. Retrieved from https://www.prnewswire.com/in/news-releases/consumer-usage-of-digital-banking-and-contactless-payments-surges-in-india-during-pandemic-finds-new-fis-survey-818320422.html

Gomachab, R. (2018, June). THE IMPACT OF MOBILE BANKING ON CUSTOMER SATISFACTION : COMMERICAL BANKS OF NAMIBIA. Journal of Internet Banking and Commerce, 23(2). Retrieved from https://www.icommercecentral.com/open-access/the-impact-of-mobile-banking-on-customer-satisfaction-commercial-banks-of-namibia-keetmanshoop.php?aid=87001

Kato, G. K., Otuya, W. I., Owunza, J. D., & Nato, J. A. (2014). Mobile banking and performance of commercial banks in Kenya. International Journal of Current Research, 6(12), 10670-10674. Retrieved from https://journalcra.com/sites/default/files/issue-pdf/6713.pdf

Keelery, S. (2020, july 15). Statista. Retrieved from https://www.statista.com/topics/5600/mobile-app-usage-in-india/

Kumar, M. L., Sreekanth, M., & Naidu, K. V. (2016, Feburary). A STUDY ON MOBILE BANKING IN INDIA. International Journal of Science Technology and Management, 5(Special Issue no 1), 392-397. Retrieved from http://www.ijstm.com/images/short_pdf/1456578582_432S.pdf

RBI. (2019-2020). Annual Report. Retrieved from https://rbidocs.rbi.org.in/rdocs/AnnualReport/PDFs/0RBIAR201920DA64F97C6E7B48848E6DEA06D531BADF.PDF

Sahu, A., & Deshmukh, D. G. (2020, June 10). MOBILE BANKING ADOPTION: A REVIEW. Journal of Critical Reviews, 7(2), 860-872. Retrieved from http://www.jcreview.com/fulltext/197-1601086135.pdf

Thilagaraj, D. A. (2018, Feburary). CUSTOMER SATISFACTION TOWARDS MOBILE BANKING – A STUDY. International Journal of Applied Research, 8(2).

Published
2021-06-27
How to Cite
Radhika, M., Reddy, P. M. K., & Kumar, A. R. (2021). DIGITALIZE WITNESSING THE ALLY OF CASH?. Indian Journal of Finance and Banking, 6(1), 17-30. https://doi.org/10.46281/ijfb.v6i1.1195
Section
Research Paper/Theoretical Paper/Review Paper/Short Communication Paper