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IMPACT OF BRAND IMAGE ON CUSTOMER LOYALTY WITH THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND BRAND AWARENESS

Umair Abbas, K. M. Anwarul Islam, Sajid Hussain, Muhammad Baqir, Noor Muhammad

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International Journal of Marketing Research Innovation (P-ISSN: 2576-4101; E-ISSN: 2576-4098); E-mail: info.ijmri@cribfb.com; Published by Marketing Research Innovation Society [Affiliated Societies]

Marketing Research Innovation Society [Affiliated Societies] is licensed under a Creative Commons Attribution 4.0 International License.