Announcements

CALL FOR PAPERS

2021-04-04

We are calling for the submission of papers for the forthcoming issue. A length of 3000-10000 words is preferred. All manuscripts should be prepared in MS Word format. If you are interested in submitting a paper to this journal, please refer to the Author Guidelines.

Published Papers (2024): This Issue is now open for submissions.

Deadline for manuscript submissions: 20 December 2024.

Frequency: Continuous Publication

It is appreciated if you could share this information with your colleagues and associates.

If you are interested in submitting a manuscript, please submit your manuscripts e-mail your paper to [email protected]

Read more about CALL FOR PAPERS

Current Issue

Vol 8 No 1 (2023): International Journal of Marketing Research Innovation
Published: 2023-12-19

Original Articles/Short Communications

View All Issues

Aims & Scope

International Journal of Marketing Research Innovation (IJMRI) is a double-blind peer-reviewed journal for marketing academics. IJMRI aims is to provide to the field of marketing research such as:

  • Marketing Strategy Pricing
  • Relationship Marketing
  • Business Marketing
  • Social Marketing
  • Internet Marketing
  • Advertising
  • Branding
  • Customer Service
  • And Customer Behavior Analysis
  • Marketing & Planning
  • Marketing Needs & Finance
  • Marketing and Corporate Innovation Restructuring
  • Customer Relations, Marketing Research
  • Market Segmentation
  • Positioning, Pricing
  • Business-To-Business and Network Marketing
  • Marketing Theory
  • Advertising
  • Consumer Behaviour
  • Sales Management
  • Advertising & Promotion Management
  • Marketing Strategy
  • Customer Loyalty
  • Marketing Segmentation and Targeting
  • Customer Value Modelling
  • Business Information Systems
  • Communication
  • Direct Marketing
  • E-Commerce
  • Global Business
  • Marketing Research
  • Marketing Theory & Applications
  • Retailing
  • Sales/Selling
  • Services
  • Online Branding
  • Strategic Use of IT
  • Multichannel Marketing
  • Digital Marketing
  • Social Media and Social Networks
  • Viral Marketing
  • Mobile Marketing
  • Direct and Interactive B2B Marketing
  • Management of Technology and Innovation
  • Agricultural Marketing
  • Information Systems and Management
  • Tourism, Leisure and Hospitality marketing etc.

Subject Area – Business, Management and Accounting. Subject Category – Marketing; Management of Technology and Innovation; Tourism, Leisure and Hospitality Management 

Subject Area – Decision Sciences. Subject Category – Information Systems and Management.

For the latest news

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CRIBFB is pleased to announce that Professor Dr. Werner Krings, Framingham State University, USA has been named the Editor-in-Chief of the International Journal of Marketing Research Innovation. 

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