Chinwendu, Okonkwo Deborah, Lecturer, Department of Marketing, University of Nigeria, Enugu Campus, Nigeria, Nigeria

• International Journal of Marketing Research Innovation Vol 2 No 2 (2018): International Journal of Marketing Research Innovation - Research Paper/Theoretical Paper/Review Paper/Short Communication Paper
  Subscribers’ Attitude towards Direct Mail Infiltration from Unknown Sources
  Abstract  PDF
• International Journal of Marketing Research Innovation Vol 2 No 2 (2018): International Journal of Marketing Research Innovation - Research Paper/Theoretical Paper/Review Paper/Short Communication Paper
  An Exploratory Analysis of Market Segmentation and Young Mobile Phone Consumers in Nigeria
  Abstract  PDF
• International Journal of Marketing Research Innovation Vol 2 No 2 (2018): International Journal of Marketing Research Innovation - Research Paper/Theoretical Paper/Review Paper/Short Communication Paper
  Investigating the Influence of Social Class on Consumers’ Shopping Behaviour in Nigeria
  Abstract  PDF