Molla, Mijanur Rahman, Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Bangladesh, Bangladesh

• International Journal of Marketing Research Innovation Vol 6 No 1 (2022): International Journal of Marketing Research Innovation - Original Articles/Review Articles/Case Reports/Short Communications
  ANALYZING THE USES OF EVENT MARKETING STRATEGY AS THE EXPERIENTIAL MARKETING STRATEGY OF BANK: A STUDY ON A COMMERCIAL BANK LIMITED
  Abstract  PDF