INDEXING AND ABSTRACTING
Molla, Mijanur Rahman, Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Bangladesh, Bangladesh
-
International Journal of Marketing Research Innovation Vol 6 No 1 (2022): International Journal of Marketing Research Innovation - Research Paper/Theoretical Paper/Review Paper/Short Communication Paper
ANALYZING THE USES OF EVENT MARKETING STRATEGY AS THE EXPERIENTIAL MARKETING STRATEGY OF BANK: A STUDY ON A COMMERCIAL BANK LIMITED
Abstract PDF