Omojuwa, Busola Deborah, Department of Business Administration, Ekiti State University, Ado-Ekiti, Nigeria, Nigeria

• International Journal of Marketing Research Innovation Vol 4 No 1 (2020): International Journal of Marketing Research Innovation - Research Paper/Theoretical Paper/Review Paper/Short Communication Paper
  Price Discount and Retention of Customers of Pay Television Sector in Ekiti State, Nigeria
  Abstract  PDF