FACTORS AFFECTING DISPOSITION EFFECT IN EQUITY INVESTMENT: A SOCIAL NETWORK ANALYSIS APPROACH

Keywords: Disposition Effect, Equity Investment, Stock Market, Social Network Analysis.

Abstract

The study aims at identifying the factors influencing the disposition effect acting on equity investors and further identifying the relationship between the influencing factors. The study aims at conducting a complete analysis of the influencing factors along with measuring their impact on disposition effect using Social Network Analysis (SNA).The factors affecting disposition effect on investors were identified through the literature review. Experts’ opinions were sought for determining the relationship among the factors and finally, the importance of those factors was analyzed using Social Network Analysis (SNA). It was found that social trust, investor emotion are the two most important factors affecting the other factors of disposition effect and consequently disposition effect finally. Besides, mental accounting; regret aversion, trading intensity, trading volume, and portfolio performance strongly influence the effect of disposition on investors because of their higher in-degree and out-degree. Therefore, the policymakers need to impart training to the investors to understand the mechanism of the stock market so that they can evaluate their standing in the stock market which, in the long run, will be reflected in their investment behavior. 

Author Biographies

K. Kajol, IIITA

Research Scholar, Department of Management Studies, Indian Institute of Information Technology Allahabad, Prayagraj-211015, Uttar Pradesh, India

Prasita Biswas, AU

Department of Business Administration, Assam University (A Central University), Silchar-788011, Assam, India

Ranjit Singh, IIITA

Associate Professor, Department of Management Studies, Indian Institute of Information Technology Allahabad, Prayagraj-211015, Uttar Pradesh, India

Sana Moid, AU

Assistant Professor, Amity Business School, Amity University, Lucknow Campus, Lucknow, Uttar Pradesh, India

Amit Kumar Das, AU

Assistant Professor, Department of Business Administration, Assam University (A Central University), Silchar-788011, Assam, India

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Published
2020-10-28
How to Cite
Kajol, K., Biswas, P., Singh, R., Moid, S., & Das, A. K. (2020). FACTORS AFFECTING DISPOSITION EFFECT IN EQUITY INVESTMENT: A SOCIAL NETWORK ANALYSIS APPROACH. International Journal of Accounting & Finance Review, 5(3), 64-86. https://doi.org/10.46281/ijafr.v5i3.845
Section
Regular Research Article/ Short Communication Article