EFFORTS BY WOMEN TO BECOME FINANCIALLY INDEPENDENT THROUGH E-COMMERCE DURING COVID-19: A STUDY ON BANGLADESH PERSPECTIVE

Keywords: Women E-commerce, Women Entrepreneurship, Financially Independent, COVID-19 Pandemic

Abstract

This research investigates the efforts taken by the women for introducing themselves as financially independent through e-commerce from the perspective of Bangladesh. After the outbreak of COVID-19, women of Bangladesh suffered a lot in case of – loss of jobs, lower wages, lower educational support, lower access to information, and deterioration of mental health due to depression and anxiety. At this bad time, e-commerce has shown women a new way of survival and gained economic independence. This study is for evaluating how e-commerce becomes a strong tool for women's economic independence during the period of this pandemic. Though there are some obstacles, e-commerce is opening the door to women’s success. Bangladesh is a developing country where most people think that the only duty of women is cooking and looking after children but e-commerce is giving the opportunity to the women to work at home and become financially independent. The policy recommendations for encouraging women in e-commerce and mitigating their challenges could be helpful for The Government of the People’s Republic of Bangladesh in making this sector more profitable.

 JEL Classification Codes: L81.   

Author Biographies

Afsana Mimi, Daffodil International University, Bangladesh

Lecturer, Faculty of Business & Entrepreneurship, Daffodil International University, Dhaka, Bangladesh

Md. Ali Imran, Daffodil International University, Bangladesh

Assistant Professor, Department of Business Studies, Faculty of Business & Entrepreneurship, Daffodil International University, Bangladesh

Jasia Mustafa, Daffodil International University, Bangladesh

Senior Lecturer, Department of Business Studies, Faculty of Business and Entrepreneurship, Daffodil International University, Dhaka, Bangladesh

Tahrima Haque Beg, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh

Assistant Professor, Department of Management & Finance, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh

Md. Sazidur Rahman, Dutch-Bangla Bank Limited, Bangladesh

Executive Officer, Dutch-Bangla Bank Limited, Dhaka, Bangladesh

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Published
2022-05-20
How to Cite
Mimi, A., Imran, M. A., Mustafa, J., Beg, T. H., & Rahman, M. S. (2022). EFFORTS BY WOMEN TO BECOME FINANCIALLY INDEPENDENT THROUGH E-COMMERCE DURING COVID-19: A STUDY ON BANGLADESH PERSPECTIVE. American Economic & Social Review, 9(1), 9-16. https://doi.org/10.46281/aesr.v9i1.1723
Section
Original Articles/Review Articles/Case Reports/Short Communications