Zakir, G., and S. U. Zaman. “EFFECTIVE USE OF DIGITALIZATION TO BOOST COMPANY SALES A STUDY OF ONLINE CONSUMER BUYING BEHAVIOR TOWARDS E-COMMERCE SHOPPING PLATFORMS”. International Journal of Marketing Research Innovation, Vol. 5, no. 1, Dec. 2021, pp. 60-88, doi:10.46281/ijmri.v5i1.1558.