Islam, A., Mamun, A. A. and Molla, M. R. (2022) “ANALYZING THE USES OF EVENT MARKETING STRATEGY AS THE EXPERIENTIAL MARKETING STRATEGY OF BANK: A STUDY ON A COMMERCIAL BANK LIMITED”, International Journal of Marketing Research Innovation, 6(1), pp. 14-24. doi: 10.46281/ijmri.v6i1.1581.