ZAKIR, Ghazal; ZAMAN, Sohaib Uz. EFFECTIVE USE OF DIGITALIZATION TO BOOST COMPANY SALES A STUDY OF ONLINE CONSUMER BUYING BEHAVIOR TOWARDS E-COMMERCE SHOPPING PLATFORMS. International Journal of Marketing Research Innovation, [S. l.], v. 5, n. 1, p. 60–88, 2021. DOI: 10.46281/ijmri.v5i1.1558. Disponível em: https://www.cribfb.com/journal/index.php/ijmri/article/view/1558. Acesso em: 3 jun. 2025.