Zahid, U., Tariq, R., Maqbool, N., Hussain, M., Khan, J., & Seuwou, P. (2020). A Study of the Determinants of Effective Relationship Marketing Practices on Organisational Growth in the Medium Sized Hotel Industry of Pakistan. International Journal of Marketing Research Innovation, 4(1), 28-38. https://doi.org/10.46281/ijmri.v4i1.636