Adetayo, H. O., Ogundipe, C. F., Olasehinde, S. A., & Omojuwa, B. D. (2020). Price Discount and Retention of Customers of Pay Television Sector in Ekiti State, Nigeria. International Journal of Marketing Research Innovation, 4(1), 13-19. https://doi.org/10.46281/ijmri.v4i1.555