Su, S.-H., Liu, Y.-L., Lee, H.-L. and Quy, T.T.K. 2022. THE EFFECT OF DEMOGRAPHIC CHARACTERISTICS ON RISK PERCEPTION AND INVESTMENT DECISION: AN EMPIRICAL STUDY IN VIETNAM. Indian Journal of Finance and Banking. 9, 1 (Jan. 2022), 19-32. DOI:https://doi.org/10.46281/ijfb.v9i1.1548.