YANG , Chen; HARIS , Mohamad Fitri Bin Mohamad. IMPACT OF CULTURAL AUTHENTICITY AND AUDIENCE ENGAGEMENT ON GLOBAL APPRECIATION OF YIYANG TUNE: THE MEDIATING ROLE OF EMOTIONAL RESONANCE AND THE MODERATING ROLE OF INTERCULTURAL SENSITIVITY. Bangladesh Journal of Multidisciplinary Scientific Research, [S. l.], v. 11, n. 1, p. 102–115, 2025. DOI: 10.46281/bjmsr.v11.i1.2766. Disponível em: https://www.cribfb.com/journal/index.php/BJMSR/article/view/2766. Acesso em: 25 dec. 2025.