Oladele, Seun, et al. “BEHAVIOURAL TARGETING, PERCEPTION OF INTERNET USERS AND CLICK-THROUGH INTENTIONS: IMPLICATIONS FOR DIGITAL ENTREPRENEURS IN NIGERIA”. International Journal of Marketing Research Innovation, vol. 7, no. 1, Apr. 2022, pp. 1-11, https://doi.org/10.46281/ijmri.v7i1.1702.