ISLAM, Asraful; MAMUN, Abdullah Al; MOLLA, Mijanur Rahman. ANALYZING THE USES OF EVENT MARKETING STRATEGY AS THE EXPERIENTIAL MARKETING STRATEGY OF BANK: A STUDY ON A COMMERCIAL BANK LIMITED. International Journal of Marketing Research Innovation, [S. l.], v. 6, n. 1, p. 14–24, 2022. DOI: 10.46281/ijmri.v6i1.1581. Disponível em: http://www.cribfb.com/journal/index.php/ijmri/article/view/1581. Acesso em: 30 apr. 2025.