International Journal of Marketing Research Innovation

International Journal of Marketing Research Innovation (IJMRI) is an international, double-blind peer-reviewed journal for marketing academics. IJMRI aims is to provide to the field of marketing research such as:

Marketing Strategy Pricing, Relationship Marketing, Business Marketing, Social Marketing, Internet Marketing, Advertising, Branding, Customer Service, And Customer Behavior Analysis, Marketing & Planning, Marketing Needs & Finance, Marketing and Corporate Innovation Restructuring, Customer Relations, Marketing Research, Market Segmentation, Positioning, Pricing, Business-To-Business and Network Marketing, Marketing Theory, Advertising, Consumer Behaviour, Sales Management, Advertising & Promotion Management, Marketing Strategy, Customer Loyalty, Marketing Segmentation and Targeting, Customer Value Modelling, Business Information Systems, Business Law, Communication, Direct Marketing, E-Commerce, Global Business, Marketing Research, Marketing Theory & Applications, Office Administration/Management, Retailing, Sales/Selling, Services, Online Branding, Strategic Use Of IT, Multichannel Marketing, Digital Marketing, Social Media and Social Networks, Viral Marketing, Mobile Marketing, Direct and Interactive B2B Marketing, and Agricultural Marketing.

International Journal of Marketing Research Innovation currently has an acceptance rate of 29%. The average time between submission and final decision is 20 days and the average time between acceptance and publication is 30 days.


Journal Homepage Image


2017: Articles Received: 20; Accepted: 6; Rejected: 14; Published: 5; Retracted: 1
2018: Articles Received: 0; Accepted: 0; Rejected: 0; Published: 0; Retracted: 0



IJMRI follows APA style.


Author Guidelines

1. Authors must ensure that their papers are free of spelling and grammatical errors and typos.

2. Research papers should not exceed 8,000 words.

3. A separate title page of an article should contain the title of the paper, name(s) and affiliation(s) of the author(s).

4. The first page of an article should contain an abstract not exceeding 250 words and a maximum of eight keywords.

5. Equations in the text should be numbered consecutively using Arabic numerals within simple brackets and aligned against the right margin.

6. All appendices should be numbered consecutively using uppercase roman numerals and shown after the list of references.

7. References should be cited within the text as follows: According to Wickremasinghe (2005), foreign exchange market … These results are inconsistent with those of other studies (Perera, 1995; Silva, 2000)

8. List of references should show each citation in alphabetical order and follow the style of APA

9. Page proofs will be sent to the corresponding author. The corrected manuscripts should be submitted, and the publication fee should be paid within 05 working days.

10. The publication fee is 75 USD(Authors from Lower and Middle Income Countries).


The publisher and journal have a policy of “Zero Tolerance on the Plagiarism”. We check the plagiarism issue through two methods: reviewer check and plagiarism prevention tool (

All submissions will be checked by iThenticate before being sent to reviewers.

Keep a Similarity Index <30% and single source matches are not >6%



Call for Papers - International Journal of Marketing Research Innovation

International Journal of Marketing Research Innovation welcomes the original research article, Review Papers, long papers, conference paper and short papers etc. We are happy to announce you that CRIBFB Journals have come under American Quality Center for Journals - 2018 Top 19 Journals Ranking. It was calculated on the basis of “Scientific Quality, Internationalization, Stability, Technical quality, Standards, Editorial Quality etc.” of published articles.
Last Date for Manuscript Submission: 30 October 2018
Acknowledgement of Submission: Within 24 hrs
Acceptance Notification: After 10 Days of Submission (Blind Peer Review Process) .
Online Publication Date: 10 November 2018
Please Submit Your Paper Through:
Frequency: 2-4 Issues Per Year.
Posted: 24.08.2018

Join our Reviewer Board

International Journal of Marketing Research Innovation welcomes academics and researchers expertizing in business to join the Reviewer Board. Reviewers’ names will be listed in the printed journal and on the journal's webpage. Please find the application form and details at:
Posted: 11.12.2017


Vol.3, No.1 (2018)

e-Version FirstTM

Table of Contents

Articles (In Progress)